1、先說「為什麼」：To inspire people to take actions, always start with why instead of what. Before telling people your idea, give people a reason to listen to your idea.（要讓人行動，先講原因，不要直接介紹內容。開始講你的想法之前，先給人聽的理由。）
表達原因的方式：
So（因此、所以）
Due to／Owing to（由於.....）
Because／Because of （因為.....）
Therefore.....（因此）
例：People now are expecting a faster user experience. So we introduce our latest model that comes with 16GB of RAM.（人們現在都期望操作上能有更快速表現。所以我們最新的型號搭載了16gb的RAM。）
例：There's a lot of traffic today due to the upcoming holiday.（因為即將到來的假期，所以今天交通很繁忙。）
例：Our company's profits have increased 150% in the past year. Therefore, we're going to invest in new equipment and training programs.（我們公司去年的獲利增加了150%，所以我們將會投資一些新設備跟教育訓練的課程）
2、爭取認同，建立共識：Show how you share the same values or experiences. Don't just talk about what the product can, talk about how that translates into a better experience for the user.（展現你與對方有同樣的價值觀或經歷。不要只談產品的功能，談談這個產品將如何創造更好的使用者經驗。）
（相關報導：為何學校很少教英文，芬蘭人卻能把英語說的跟母語一樣流利？竟和海綿寶寶有關！｜更多文章）
因此我們可以用下列幾種開場白：
As we all know that......（我們都知道）
It's pretty clear that......（很顯然地）
I believe we're all agreed that......（我相信大家都認同）
I know we've all had some problems with....（我知道我們跟…有些問題）
例：I believe we're all agreed that this company is our best bet in South Asia.（我相信我們都同意該公司是我們在南亞最好的選擇。）
例：It's pretty clear that XYZ company has the most market share in smartphones.（XYZ公司很顯然在智慧手機市場裡，擁有最高的市佔率。）
3、態度要熱情真誠：Always wear passion on your sleeve. It's like a magnet. We're naturally drawn to those who radiate with passion.（熱情像磁鐵，我們天生就被散發熱情的人吸引。）
That's a good idea.／That's not a bad idea.（這想法很好／這想法不賴）
It might work！（這會有效！）
I completely agree.（我完全同意）
4、激發他人想法：Encourage people to talk about themselves. And say what makes them tick and appeals to their interests.（鼓勵人談論他們自己。講話要讓人有動機做事。）
what makes people tick（激發人們的原因）
徵詢對方意見：
What do you suggest？（你會怎麼建議？）
What are your thoughts？（你想法是什麼？）
Do you think this will work？（你覺得這個會有成效嗎？）
5、客氣提出建議：Avoid giving orders; ask questions instead. Replace "You" and "I" with "Let's." Or try to propose ideas hypothetically. Give suggestions rather than orders.（避免建議像命令，可以用發問的方式。用「我們」取代「你」、「我」。也可以提出假設的想法討論。）
