H&M的背景音樂其實暗藏玄機?2大心理技巧操控你的消費行為

2020-08-03 11:23

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參考資料:

1、Robert J. Donovan and John R. Rossiter (1982), "Store Atmosphere: An Environmental Psychology Approach,"Journal of Retailing, Vol.58, No.1, pp.34-57
2、Morris B. Holbrook and Robert M. Schindler (1989),"Some Exploratory Findings on the Development of Musical Tastes," Journal of Consumer Research, Vol.16, pp.119-124
3、Richard F. Yalch and Eric Spangenberg (1993), "Using Store Music For Retail Zoning: a Field Experiment,"Advances in Consumer Research, Vol.20, pp.632-636
4、Charles S. Areni and David Kim (1993), "The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store",Advances in Consumer Research, Vol.20, pp.336-340
5、A.C. North, David J. Hargreaves and Jennifer McKendrick (1999), "The Influence of In-Store Music on Wine Selections," Journal of Applied Psychology, 84(2),271-276
6、Clare Caldwell and Sally A. Hibbert (2002), "The Influence of Music Tempo and Music Preference on Restaurant Patron's Behavior," Psychology and Marketing, Vol.19(11), pp.895-917
7、Adrian C.North,David J.Hargreaves and Amanda E.Krause (2008) "Music and Consumer Behaviour," in Susan Hallam, Ian Cross and Michael Thaut (eds.),Oxford Handbook of Music Psychology, Oxford University Press (Japan) Ltd., p.481-490
8、鄧景宜、林韋銓,(2006)。〈服務場所中播放音樂特性、消費者心情與消費評價〉。《輔仁管理評論》,13(3),91-110。
9、林美蘭、方妙玲、張瑞淳,(2015)。〈餐廳背景音樂的速度與音量影響消費者等待時間知覺之研究〉。《觀光休閒學報》,21(1),55-77。

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